Communicating to Customers

The most essential question a small business has to answer is what you offer and why a customer should buy from you. Articulating this requires a unique value proposition, a …

Creating a Review Link

Reviews are one of the best ways to build customer trust. When deciding to make a purchase, a customer will often look at reviews online to see whether past customers …

Create a Google My Business Listing

Google My Business is a de facto requirement for all modern companies. When a potential customer does a Google search on your business, the trust-building process begins with what they …