Reviews are one of the best ways to build customer trust. When deciding to make a purchase, a customer will often look at reviews online to see whether past customers have been satisfied. Asking for reviews from past customers will lend credibility to your business and your products or services.

Making a Review Page

An easy way to ask past customers for their reviews is to send them a link to the review page on your website. A format like the one demonstrated here allows customers to click a button and submit their review without any hassle.

Creating the Link

To create your review link, you need a base URL and your Google place ID. This base you need is https://search.google.com/local/writereview?placeid=

  1. To get your review link, start by following this link to the Google Developer page.
  2. Type your location into the search bar on the page and click the correct result. Double check that it is the correct address once it loads. 
  3. It will list the Place ID for your business. Copy the string of letters and numbers and paste it after the base we provided above.

Clicking the link you have now created will send you to a review page. The example for Cultivate London is https://search.google.com/local/writereview?placeid=ChIJ8YZOLlevOIgR3HMk8K9UOpU

Explain Your Request

Once you have your buttons ready to go, it is important to explain to customers why they should leave a review. On our page, we explain that leaving reviews for Cultivate helps other businesses get connected to support. This encourages customers to leave a review by showing them that their input can make a difference. 

This lesson, along with a step-by-step video walkthrough and demonstration, are available when you sign up to be a Cultivate member.