Cash Flow Analysis: The Key To Critical Decision-Making


Join Eric Rucinski as he discusses cash flow and value creation in the context of critical business decisions, including those involving:

• Entire companies and divisions

• New product lines and markets

• Initiatives and investments

• Mergers and acquisitions (buy / sell decisions)

What you will learn:

Participants will leave with an enhanced understanding of cash flow, what drives it, why it is fundamental to value creation, and how it differs from often-used (but highly-flawed) metrics like EBITDA. Participants will have a deeper appreciation for the importance and unique benefits of in depth, fact-based financial analysis in making a wide range of high-dollar, high-impact, high-emotion decisions related to both their day-to-day operations and long-term term strategic objectives.

Speaker: Eric Rucinski, Founder & Principal of Advanta Consulting LLC

Advanta Consulting LLC, an independent consulting firm that focuses on strategy, corporate development, growth initiatives, M&A, financial modeling / valuation, investment decisions, capital structure, and special projects. Eric is a trusted senior adviser to top executives (including CEOs at public and private companies) and owners (including high-net-worth individuals and families). His 20+ years of experience includes high-impact full-time strategy, corporate development, and M&A roles at The Wendy’s Company, The Scotts Miracle-GroCompany, Limited Brands, Borden Capital (private equity), and Salomon Smith Barney (Wall Street investment banking).

Limited In Person Seating @ Cultivate London

Simulcast @ Cultivate Pickerington

Livestream Tickets Also Available