Facebook is the most used social media platform, making using it crucial for reaching and winning customers. In this video, Katie Browder-Person, the CEO and Lead Consultant of KatBro Ltd. shares what you need to know to succeed with Facebook for Business.
What It Covers
Simple Optimization
- You can customize the page template to support your business
- Your header can be a banner, a video, or even a slideshow
- Filling out as much of your About section as possible will allow people to find you through a search
- A call to action is simple and can be almost anything you want
- Using customized, automated responses creates communication between you and your potential customer
Posting
- Posts should be at least twice per day
- The average peak in engagement happens between 1-4pm
- Use of trends, hashtags, and images greatly increase interaction
Engagement
- Only 2% of your audience will see your posts organically
- People will engage with things they find valuable
- Advice, expertise, tips
- Sales and giveaways
- Jokes and quotes
- Questions and polls are an easy way to generate engagement
- Responding to comments and messages quickly will allow you to build trust with customers
Videos
- Can make a huge impact in engagement and conversion
- Do: create videos under a minute and a half that have captions
- Don’t: include dates or datable things
- Ideas:
- Video reviews of your product or service
- Tips using expertise
- Announcements
Insights
- Facebook offers a look at how your page is doing
- Likes and page views are helpful, but not everything
- Consider looking at post reach and engagements
- If your numbers increase or decrease month-to-month, take a look at what you did differently
General Tips
- Create a schedule for posting
- Answer questions as soon as possible
- Interact with followers as much as possible
- Utilize the many free and low-cost tools available