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Launch - Set YOUR BUSINESS UP FOR SUCCESS
For most of us entrepreneurship is the best opportunity we have to change the trajectory of our lives and impact our families for generations. Creating a business plan is essential to count the cost, weigh your options, and ultimately prepare you for the journey of starting your business.
Boost - Attract more online customers
Maximize the effectiveness of of your marketing messages and attract more customers to your business. Use our step-by-step guide to create business profile content you can use across all digital marketing channels, including your website, social media, and directory listings.
Grow - Build and Maintain Customer Trust
The most important objective that we have as business owners is to continually add new customers, but many don't know where to start. Explore our process of formulating and implementing a growth strategy to keep building a better business and turn your elbow grease into lasting impacts.
Writing An Effective Business Profile
Worksheet Download: cultivateworks.org/profile2023 Are you struggling to create an online presence that truly represents your business? In this video, Cultivate offers tips on how to create a great business profile, which is essential for establishing a strong online...
Maximize The Impact Of Digital Marketing
Introduction Cultivate Hello everyone and welcome to our presentation on how to maximize the impact of your digital marketing. My name is Matt Yerkes and I'm the founder of Cultivate, and we're a nonprofit that provides grassroots help to aspiring entrepreneurs and...
How To Create An Effective Website Without Any Setup Cost
Introduction Thanks for joining our presentation today. Let’s start by looking at a few common reasons businesses DON’T have an effective website. -I can’t afford it or don’t have the time -I pay a person to do this for me -I get all my business from networking &...
How Rev1 Ventures Serves High Growth, High Tech Startups with an Engagement or Investment
Video Transcriptions: Intro to Rev1 Ventures So, my name is Alicia Oddi. I'm a managing director of entrepreneur and inclusion programs of Rev1 Ventures and I’m here to just talk a little bit about Rev1. And, here we go. Our Mission “Help Entrepreneurs Build Great...
Get Your Local Business on Google Search and Maps
Grow with Google helps people across the United States grow their skills, careers, and businesses by offering free tools, training, and events. Verifying and managing your Business Profile helps local businesses be found on Google Search and Maps. In today’s...
Online Marketing Secrets – Winning Online Sales Strategies
Marketing can be a daunting aspect of your business growth. It can be tough to know when and where to start. Timothy Warren, President & CEO of Helium SEO, knows the ins and outs of digital marketing and is sharing the secrets to navigating online marketing. In...
Facebook For Business – Livestream
Facebook just changed everything again! They are also tightening up security, increasing the importance of groups, and making stories more prominent. Learn how these changes affect your business and what you need to do on your Facebook account. In this video...
Business Launching
Pursuing entrepreneurship can be risky, with 45% of businesses failing in the first 5 years, but for most of us entrepreneurship is the best opportunity we have to change the trajectory of our lives and impact our families for generations. Creating a business...
Growth Track – How a Small Business Owner Can Succeed by Continually Adding New Customers
The top job for every business owner is to generate revenue by continually adding new customers. This task seems nearly impossible when you have limited funds and time. Where do you focus your time between all the options? What you will learn from this lesson:...
Twitter For Business
In this interactive workshop, you will have an opportunity to learn how twitter plays an important role in how we create meaningful dialogue, relationships, and sales for the business. While many people become intimidated by the 280-characters and constant...
How To Know If Your Business Is A Score Or A Snore With Your Market
Investors look for companies that have credibly identified ample, reachable market opportunities large enough to generate significantly better than average returns. So, how do you determine your target market? Join Andrea Ewing of Rev1 Ventures as she walks you...
Work On Your Business Instead Of In Your Business
Get ready for some simple routines and hacks to change that! Really feel in control of your business and have the freedom you started it for. Speaker: Brittany Dixon, Productivity & Systems Strategist, CEO of Process for Profit by BCO ------------------- Video...
Is It Time to Hire Employee #2? How You Know and What to do Next
The talent market is fiercely competitive, and startups need a thoughtful process to attract and retain quality, diverse talent. Whether you’re hiring employee #2 or employee #50, Dionnica Gaston, director of talent at Rev1 Ventures, will help you build a foundation...
Aspiring Entrepreneur Personal Finances
What you will learn: -What are personal finances and -why is this important as an entrepreneur -Why you need a budget and how to create one -The importance of getting rid of debt -What is credit and why is it important in business Speaker: Traci Bakenhaster, CEO of...
Create a Business Model Canvas
Video Transcription -------------------------------- Welcome to Business Model Design. My name is Deonna Barnett of Aventi Enterprises and we are going to explore the different ways that you can build your business model. About Deonna A little bit about us, I’ll...
Everything You Need to Know Before Raising Capital
Every growing business needs an influx of capital to scale up. In this session with Michael Kindrat-Pratt, Managing Director at Rev1 Ventures, will walk through everything you need to know before raising money. This webinar is for companies who are new to...
LinkedIn For Business
Video Transcription ---------------------- Introduction Hey everyone! Thank you for joining us at LinkedIn for smart business owners. So, I'm going to be teaching you today about how to use LinkedIn to build your business, make sure your LinkedIn pages are...
Managing and Forecasting Cash
No matter if you are a new business or an established one, when you run out of cash, your business is over. You need to know how long your cash can last and how much you need to stay afloat, and the best way to do this is with a cash forecast. This forecast...
Adapt | Recover | Innovate
COVID-19 has caused numerous disruptions to our economy. Many are negative, but there are some positive distortions as well. In order to adapt, recover, and innovate, we have to carefully plan business moves and carefully consider key questions for a new...
Facebook for Business
Facebook is the most used social media platform, making using it crucial for reaching and winning customers. In this video, Katie Browder-Person, the CEO and Lead Consultant of KatBro Ltd. shares what you need to know to succeed with Facebook for Business. ...
The Complex Art and Science of Marketing
Every business should aspire to tie its work back to revenue influenced by marketing activities. This can be easier to do for some activities as opposed to others. In this session, you will learn how to associate most of your marketing efforts with revenue. For...
Understanding Business Loans with a Business Banker
Getting a business loan can be intimidating, especially for first-time owners. Cultivate sat down with Vinton County National Bank to get you the answers to questions you might be hesitant to ask. Topics include: How is the loan process different at a...
Setting Up Google Analytics
Linking your website to Google Analytics might seem intimidating, but it’s easier than you would expect. Setting it up will give you more information about who visits your website, allowing you to better understand your customers and build customer trust....
Setting Up Google Search Console
Adding Google Search Console to your website can seem a little daunting, but it’s easier than you think. Search Console has tools that allow you to measure your site’s search traffic, which will help you understand your customers better, and ultimately lead to...
How to Grow Your Business with Digital Marketing
https://player.vimeo.com/video/462641618? Ultimately, all of your business growth comes from the trust you build with customers. This process begins at the first Google search, so many businesses are invested in digital marketing, When considering a digital...
Establishing an Operational Roadmap
https://player.vimeo.com/video/460244480? Your business’ operational roadmap is paved with five important tools—Delegate and Elevate, Accountability Chart, Operational Tools, Customer Service Matrix, and Advisory Network. We’ll break down what they are, how to...
Creating a Content Plan
https://player.vimeo.com/video/465485275? Creating an Article List The first step of your content plan is making a list of all of the pages and articles you want to create for your website. Some pages to include would be: Thorough descriptions of your...
Fostering Community Through Diversity and Inclusion
Learn how you can strengthen the local economy and boost the creation of jobs in your local community by supporting, advocating, and doing business with minority-owned businesses. About Deonna Barnett Deonna is a small business strategist and consultant with...
4 Reasons Why You Need a Business Budget and Forecast Right Now (and Our Quick and Easy Process to Build Them)
This has been a long and turbulent year for businesses of all sizes. The impact of COVID-19 has been a boom for certain businesses and crushed many others. Every business owner should develop an annual budget and cash forecast to examine monthly as you evaluate...
7 Sources of Business Cash to Start, Grow, and Survive
Whether you are looking to start a business or make an investment to increase revenue, the first step is getting the capital you need. As excited as you may get about a loan or an investment to finance your business, you also need to understand the risks and...
Better Understand Your Customers: Targeted Keywords
https://player.vimeo.com/video/465486687? The first step in building trust in potential customers is reaching them, and a great way to do this is through targeted keywords. These keywords will help you not only reach more potential customers but also help you...
Communicating to Customers – What you offer & why buy from you
The most essential question a small business has to answer is what you offer and why a customer should buy from you. Articulating this requires a unique value proposition, a strong core message, relevant key visuals, and an enticing call to action. Unique...
5 Things You Should Be Doing Now to Build Trust with Customers
https://player.vimeo.com/video/465491485? When you consider your career, one of the most important things you can realize is that it’s not what you know, it’s who you know. People are wired for human connection, but with the necessary restrictions on...
How to Save Your Small Business
The survival of your business comes down to how much cash you have. The moment you run out of cash, your business is over. You might already be at this place, you might have some time to reposition your finances, or you might have no idea. The question, then,...
Create a Google My Business Listing
Google My Business is a de facto requirement for all modern companies. When a potential customer does a Google search on your business, the trust-building process begins with what they see. A Google My Business listing will lend credibility to your company, as...
Ohio Employer Local Income Tax Withholding Obligations
In this day and age, when employees are not necessarily stuck in an office, it can be difficult to understand what your local income tax withholding obligations may be for the employees of your company. If only it was as simple as withholding tax to a single location...
5 Steps To Determine Exactly How Much Cash Your Business Needs
Several years ago while consulting a business, we dug into their books to assess their financial health. Like many businesses, they experienced a seasonal drop in revenue during the summer although their main expenses of rent and payroll remained constant. After...
Does your Business use a CRM? 5 steps to get started for free
Prior to launching my startup I was fortunate to have a career in sales. That professional selling experience and the emotional ups and downs of winning deals has turned out to be a helpful primer for entrepreneurship. I didn’t have any professional sales training at...
5 Ways to Help Cultivate Business Startups
There are many challenges and hurdles in starting a new business venture. Launching a business brings both great risk and great excitement. Most ideas, though, never make it off of the ground, and of those that do, the vast majority end in failure. Of the many hurdles...
The Smarter Way to Build a Startup Plan
Starting a business can be incredibly overwhelming, especially if you don't know where to start. Trying to find the right resource is like trying to find a needle in a haystack, if you'll excuse the cliche. Luckily for you, we at Cultivate have found a better way to...