Set Performance Goals and Track Your Progress
For a small business owner, you do everything, and everything is up to do. Because of this, you need to make sure that you are using your time and money wisely. While you need to spend 2-4 hours a week on marketing and doing things like adding new website content and keeping up with social media, you also must evaluate your efforts to know if they are working.
Unless you are a sales and marketing guru, you will need some guidance and direction for this. With small and emerging businesses, few can afford to pay a lot for this, and some can’t afford to pay anything.
We have created Cultivate Works, a membership program with varying price points, to help you keep building a better business. With our $150,000 raised to help entrepreneurs grow their business, we are able to provide:
- Monthly in-person events
- eLearning business courses
- One-on-one coaching
- Cultivate facility access (Plus and Pro members only)
Cultivate will work with you and lead you through one of our tracks designed to meet you where you are at in the lifecycle of your business.
Your dashboard is an individualized page that offers direction and tracks your metrics. One thing you will find is an outline of where you are in the Cultivate Works process, including your action items and those Cultivate is taking to help your business. You will also find tracking for key performance indicators, with comparisons to your goals as well as in context from month to month.
We do this by recording your business metrics semiannually, scoring your website, setting monthly goals, and logging your metrics. Keeping track of all these things in one place will allow you to see if what you are doing is effective and if you are meeting your goals.
The process to getting your dashboard is simple:
- Join as a Cultivate member (even with the free Basics package)
- Request a dashboard
- Cultivate will create and configure it for you
Cultivate will meet with you to review your dashboard and begin helping you to keep building a better business.