The Complex Art and Science of Marketing


Every business should aspire to tie its work back to revenue influenced by marketing activities. This can be easier to do for some activities as opposed to others. In this session, you will learn how to associate most of your marketing efforts with revenue. For businesses with limited resources, directly measuring the success of marketing campaigns is critical. Heather Harmon will teach you to view success through two primary lenses: what is the ROI of your marketing efforts, and how are your strategies and tactics performing?

About Heather Harmon, Director of Marketing and Community Outreach, Rev1 Ventures

Heather Harmon leads corporate marketing and communications initiatives. Her responsibilities range from creating and producing Rev1 messaging and collateral to managing multiple communications channels, including national online and print publications, rev1ventures.com, and social media. Heather and the Rev1 marketing team produce monthly networking and speaker events, as well as Rev1’s annual Innovation Hop, and its annually produced Impact Report. With Heather’s leadership, this team also works shoulder-to-shoulder with Rev1 portfolio companies on messaging, presentations, and PR initiatives. Heather earned her BA degree from Otterbein University, majoring in Public Relations, Advertising, and Applied Communications.

This event was held at Cultivate in October 2020.