The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
By John A. List
About the Book
NATIONAL BESTSELLER • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?
“Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of scaling.”—Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit
ONE OF THE MOST ANTICIPATED BOOKS OF 2022—Men’s Journal